2018 / 2020
Place branding is a key element for the future of medium/small municipalities. The main challenges for these towns is not only promoting themselves as a place to visit (tourism and events) but also as a place where to move and work, study, invest, a place linked to talent, knowledge, creativity, innovation and economic activity. Designing and developing the right brand vision and strategy can play a fundamental role in fostering local development which in turn might lead to the creation of new work places and opportunities for the local population to thrive.
The general objective of the project is to raise the attractiveness of European cities through the exchange of best practices on place branding strategies designed and implemented by Municipalities, in order to create more favourable condition for local development.
To achieve the general objective above the project will aim at:
1. Developing high quality place branding skills in the staff of municipalities and, through indirect involvement, local stakeholders
2. Increasing the effectiveness of networking and place branding strategies of municipalities
3. Creating more on-the-job VET provision for civil servants at local and transnational level
The main expected result of the project is supposed to be the development of high quality place branding skills in the staff of municipalities and, through indirect involvement, in the local stakeholders, together with a raised awareness about good practices implemented in Europe among civil servants, political representatives and local stakeholders.
Project Under Implementation