In the aftermath of the Covid-19 pandemic and its devastating effects on the European tourist sector in general, it is vital that appropriate policies and measures are taken at the local level across Europe to ensure that the new, post-pandemic tourism industry becomes competitive and relevant to needs and expectations of future visitors. Both digital experiences and sustainability are key issues for many tourists today when deciding which cities and countries they want to visit, and so we believe that these two issues hold a great potential for development in the respective partners’ local ecosystems. To take advantage of such a potential, it is necessary for local officials together with tourist organizations and professionals in tourist sector to get upskilled through innovative continuing education and training.
The general objective of the project is to increase the digital skills of the actors in the field of sustainable tourism while promoting new learning pathways in order to contribute to the recovery of the sector.
Specific objectives of UPREST are:
The project foresees different types of activities:
In the framework of UPREST three project results will be developed: